Fortunately as an association you will have access to industry leaders with decades of experience and insight into future trends and recruitment needs to identify upskilling and reskilling opportunities. Work with your members to identify these skills to inform your certification program. Build the right content for your members What types of industry-specific questions do your members often ask? Is your association committed to topics or skills that help them grow.



Any certification content and training you provide should align with your association’s goals. training or whether you need to create a mechanism for members to demonstrate Belgium Mobile Number List proficiency through a test or other verifiable process. The entire course, its content and potential instructors are key elements of an effective course. And don’t forget to analyze your consumption of learning content to find out what’s working and what needs tweaking. Especially for Millennials and generational members your content needs to cater to their unique value preferences and priorities.




Download our Six Ways to Use Digital Credentials to Attract Generations and Millennials to Membership Associations infographic to learn more. Spread the word Every time members share their credentials, they create a meaningful brand impression and are viewable by colleagues on popular sites like Facebook or in their email signature. Using digital credentials like badges to recognize members for certification training and event participation allows you to represent your brand and members the way you want. All of these shared searches and views help foster a sense of community and attract new members.