Post by account_disabled on Jan 24, 2024 13:10:43 GMT 1
If we are satisfied with this,l based on the company's goals and the available budget. The right online marketing channel If we know the average ROI, the required time, the cost, the company's goal and the budget, we get the table below. Online Marketing Channel Budget Target Original version was created by Rand Fishkin Based on this, based on the summary, it is much easier for us to choose the right online marketing channels. As in many cases, the macro perspective must be emphasized here. And you have to continuously narrow the focus step by step. The selection of the specific tools is therefore only the last step in the process. Not the first. Let's look at a simple example.
Goal: a domestic fashion designer wants to strengthen his own brand and sell Industry Email List more clothes . From his portfolio, scarves seem to be the strongest and most sought after, so he is primarily trying to gain brand awareness through them. Steps: Objective: Brand building & Sales Budget definition: Very low Channel selection based on the table: SEO, Social Media, CRO, Email Tools: SEO: Google Search, Google Keyword Planner, saját blog, inbound & content marketing The designer selects a few search terms for example: "scarf", "women's scarf", "shop scarf", "shop scarf online", "quality scarf", "silk scarf" and examines what Google returns for them . It is worth browsing through the results to assess the market and competitors.
In addition, the number of advertisements for specific search terms is also a good indicator of the level of competition in a given market. To get more accurate data, you can use Google Keyword Planner to examine what other searches people are doing for the keywords above. In addition, you will also receive feedback on the average monthly search traffic for specific search terms. Google Adwords is also suitable for collecting similar feedback. Based on the information and experience gained, you select the right keywords and start your own blog. Here, you carefully ensure that the appropriate search words and phrases appear on the blog, and also give useful tips to those interested in the given product. It is also worth reading through forums and identifying what problems and questions arise when purchasing the given product categories.
Goal: a domestic fashion designer wants to strengthen his own brand and sell Industry Email List more clothes . From his portfolio, scarves seem to be the strongest and most sought after, so he is primarily trying to gain brand awareness through them. Steps: Objective: Brand building & Sales Budget definition: Very low Channel selection based on the table: SEO, Social Media, CRO, Email Tools: SEO: Google Search, Google Keyword Planner, saját blog, inbound & content marketing The designer selects a few search terms for example: "scarf", "women's scarf", "shop scarf", "shop scarf online", "quality scarf", "silk scarf" and examines what Google returns for them . It is worth browsing through the results to assess the market and competitors.
In addition, the number of advertisements for specific search terms is also a good indicator of the level of competition in a given market. To get more accurate data, you can use Google Keyword Planner to examine what other searches people are doing for the keywords above. In addition, you will also receive feedback on the average monthly search traffic for specific search terms. Google Adwords is also suitable for collecting similar feedback. Based on the information and experience gained, you select the right keywords and start your own blog. Here, you carefully ensure that the appropriate search words and phrases appear on the blog, and also give useful tips to those interested in the given product. It is also worth reading through forums and identifying what problems and questions arise when purchasing the given product categories.