In this article we’ll look at some email engagement metrics to monitor and provide helpful tips to increase engagement in your email campaigns. Metrics to Measure Email Engagement Choosing the metrics to measure is an important part of measuring the success of your email engagement. Of course success is entirely dependent on your business goals so the metrics you measure should be directly related to your goals. Here are the email metrics to consider measuring. We’ve provided some formulas to help you understand how email marketing platforms and automation tools calculate these ratios. Note: For metrics measured over time, make sure the time period is consistent.



Bounce rate Email bounce rate measures how many emails fail to reach recipients’ inboxes. There are two types of bounce rates to consider. Hard bounces are permanent. This means the email address is invalid or fake or the email was blocked by the inbox provider. Soft bounces are temporary and may be due to large attachments or the recipient's mailbox being full. A high bounce rate can Email Marketing List harm your overall domain health and sender reputation thereby harming your ability to send emails. If someone never receives the email they can’t engage with it which means your bounce rate will impact your engagement metrics.






The goal is to keep your bounce rate at or below and ensure you maintain good email list hygiene Delivery Rate Your email deliverability is the percentage of emails that reach the recipient’s inbox instead of ending up in the spam folder. Similar to bounce rate this metric does not measure engagement but poor deliverability can reduce your engagement. How to calculate the number of all sent messages Number of bounced messages Number of all sent messages Click-through rate Click-through rate is the number of clicks per email sent. If your email contains a link that does not include an unsubscribe link and has a call to action then this metric can help you measure its effectiveness.